In the age of the Internet, the primary form of promotion is online advertising. The Internet enables consumers to read information on product and service offers and, most importantly, to find contact information about the companies they are interested in. At the same time, the cross-border nature of the Internet enables companies to reach consumers in different countries. In principle, the potential audience is limitless and not confined to a specific country. This is why a website has become an important means for businesses to promote themselves and can be viewed as an online version of the traditional business card. In this context, it is important that websites translated from one language to another use accurate linguistic style and vocabulary, which are specifically adapted to the target country. Websites available in different languages should give users the impression that they were created in that language from the very beginning.
